Lavanderita StudiosOnline Learning · Est. 2024
Public Relations

Modern PR & Reputation

A grounded PR course taught by a working strategist. Covers media relationships, crisis playbooks, executive visibility and the practical mechanics of getting covered without hiring a $30k/mo agency.

Instructor
Dr. Omar Khalil
Former Reuters MENA, 20 yrs strategic comms
Duration
7h 05m
0 lessons
Tuition
$199
Lifetime access

What you'll learn

  • 01Build a media list that responds to your pitches
  • 02Write a press release editors will actually open
  • 03Run a crisis comms playbook in the first 48 hours
  • 04Coach a founder for podcast and stage interviews
  • 05Measure earned media beyond AVE vanity metrics

Requirements

  • ·Basic familiarity with your brand voice
  • ·Comfort drafting written communications
Studio promise

Ship the artifact by week four — or extend free of charge until you do.