A senior-level brand course for marketers ready to operate at the strategy table. Positioning, architecture, distinctiveness, the relationship between brand and demand, and how to defend a brand budget in tight markets.
ex-VP Brand, INSEAD faculty
A senior practitioner with two decades in marketing, Lina Mansour has advised operators across MENA, Europe and Southeast Asia. Sessions are intentionally small, intentionally artifact-driven, and intentionally allergic to inspiration porn.