Lavanderita StudiosOnline Learning · Est. 2024
Marketing

Brand Marketing Mastery

A senior-level brand course for marketers ready to operate at the strategy table. Positioning, architecture, distinctiveness, the relationship between brand and demand, and how to defend a brand budget in tight markets.

Instructor
Dr. Lina Mansour
ex-VP Brand, INSEAD faculty
Duration
11h 40m
0 lessons
Tuition
$279
Lifetime access
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What you'll learn

  • 01Develop a positioning statement that survives leadership review
  • 02Design a distinctive brand system, not just a visual identity
  • 03Run a quantitative brand-tracking program on a real budget
  • 04Bridge brand and performance teams without losing either
  • 05Defend brand spend with CFO-grade evidence

Requirements

  • ·Some marketing or brand-adjacent experience helpful
  • ·Access to a brand (yours or a case study brand)
Studio promise

Ship the artifact by week four — or extend free of charge until you do.